Mistakes, or what SEOs usually call footprints can really hurt your PBN setup. If you’re making one wrong movement or can’t evaluate your risks and benefits from a decision, you can lose lots of money and time.
But because owners of PBN sites are usually not fully accustomed with the terms and data, so they also spread many harmful myths, assuming Google is like God and can track absolutely everything.
Technically speaking, even using a popular WP theme (or, quite frankly, using WP) is a big footprint on its own. But because thousands of other legitimate blogs are doing just the same, it’s fine with Google. This is why it’s really important to distinguish serious mistakes from the smaller bugs.
Quick Checklist of the Most Harmful Decisions You Can Make with Your PBNs
- Radical re-theming.
Buying expired domain with backlinks seems to be practically the only solution for PBNs, and it’s not a bad thing on its own (mainly because other blogs and sites do this too). And it’s really hard to stay away if you see a high DA PBN domain practically for free. But you shouldn’t just go with the stats, if your new domain has a niche, you have to stay in it. It can be relatively easy (depends on a case) to change that niche to fit for your purposes, but you can’t be too radical.
- Obvious linking patterns.
Did you know that many PBN owners only link to Wiki and to their money sites? This is a direct example of what you shouldn’t do in any case. Also, try to link to other blogs in the same niche, those that have nothing to do with you.
- Whois info out in the open.
This and the previous mistake killed many blogs in 2014 and will continue getting them de-indexed There are ways to hide or change your whois and you have to consult your private blog network building service such as SEMJar.com about this.
- Private or hidden whois.
Right, you can use privacy on up to 20% of your domains, but not more. Think about it, real companies, service providers and people nowadays are trying to reach out. So should you.
- Lacking diversity.
This is really about everything, including the lack of hosting, content, IPs, WP themes, stories and server diversity. Even though duplicating those things is the easiest option, and frankly, it might be hard to find nice hosting for PBN from a different company, but it’s something that will give you safety.
- Using the same hosting (esp. SEO hosting) providers.
If you’re constantly using the same PBN hosting provider, hosting on the same IPs, using a cheap company or run multiple PBNs on one SEO hosting company, it’s a bit fishy. Also, your not smart hosting choices can lead to failed loads, long load time and tons of spam.
- Not creating stories for your sites (or telling them twice).
You can’t use the same person’s story (or even the same picture) twice on your PBNs. Even if you’re doing it on the separate PBNs, it’s an easy way to get all of your networks exposed.
- Registration on the same day.
This mistake gives any PBN creation service a dig. While people want to get the job done fast, it’s really easy to check and compare your registration and renewal dates. And if you have other hosting or IP mistakes adding to it, it’s a clear de-indexation. This is why it’s better to wait at least for a couple of days.
- Jumping to different niches.
If your original blog is about nursing, you shouldn’t be linking and jumping to construction. And while it’s plainly obvious, many people still do this, as it’s a quick way to get link juice. And a ban.
- Garbage content.
You might get the best domains, find a good private blog network for sale, but trashy content will get you de-indexed. If you need an example of excellent and real content, you simply have to take a look at a real blog. Your site has to have many posts, different types of content and just be real.
- Radical re-theming.
If you noticed, all of those mistakes are there because of people looking for shortcuts and easy ways. Learn to think in terms of what other people leading legitimate blogs use and simply follow. It all comes down to common sense rules and ways. Like, you definitely can have more than a link on a hosting provider (even though forums will tell you it’s a taboo). The reason for that is, if you think about it, that happens all the time on other legit sites. Which means you can do the same. Overall, just be real.